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Auctions with Harcourts


Whether you are buying or selling property our auction platform has unparalleled advantages.

Australia’s Top Real Estate Auctioneer Ben Brady transferred to California early 2014 in order to develop and launch the Harcourts Auction platform, within the expanding Real Estate franchise - Harcourts USA. The Auction platform is a division entirely unique to Harcourts USA with a level of service, support and training unable to be offered by any other real estate franchise in the United States.

Over 60% of all real estate sold in Australia and New Zealand is completed via the process of Auction. However, Australia hasn’t always seen such a high percentage of preference and the development of the use of auctions has been a growth over the past 20 years. As sellers and buyers alike are learning to overcome the misconception that auctions are only relevant for selling distressed property and through employing the process of auction they have experienced the many advantages.

Recently we are beginning to see a similar trend in the USA; however Harcourts USA & Harcourts Auctions believes many companies who are claiming to offer the process of auction are continuing to miss the fundamental concepts which make auctions successful. Many real estate auction companies have recently formed looking to make a quick buck and cash in off the recent take up of the process, however in doing so have created a process which lacks genuine and transparent transactions, conducted by agents who have little skill base around the auction process.

Harcourts Auctions provides a service exclusive to Harcourts USA focused on the auction process but does more than just auction property. Ben Brady, the Director of Auctions, is responsible for calling the bids of the live auction. However, given Ben’s extensive experience as a sales agent and manager he is also responsible for delivering regular sales coaching to all Harcourts USA agents. Through having Ben as a constant point of contact within the Franchise, this allows Harcourts agents across USA to be completely educated and skilled in the process of auction, giving them the ability to be known as auction experts.


For more information about the auction platform and Harcourts Auctions, please click here and you will be redirected to their website.




Ben Brady Director Of Auctions


Your Complete Guide To Selling At Auction & Buying At Auction

Click on the photos below to view the PDF files:

Auctions Selling Guide       Auction Buying Guide

Harcourts Luxury Estates Auction Success Stories

SOLD 1148 Archer Street in North PB in 22 days using our Live Auction Listing Platform!!

Starting Bid price was $995,000 ...
SOLD with a NON -contingent offer at $1,275,000...
Sellers - Are Thrilled to say the least!!!
Buyers - Are excited and extremely happy with ZERO buyers remorse!
Buyers Agent - Just got her FULL commission and loves the process...
Listing Agent - Just another AMAZING Day making Home sellers smile from ear to ear with more money in their pocket using our unique process ... As opposed to using the traditional dinosaur method of selling!!!

Well done to agent and owner Christian Castner for running the process perfectly!


SOLD 2 days before Auction!! 4627 Ocean Boulevard #310, San Diego

One of our sellers signed a fully non-contingent contract 2 days before auction!

The property was previously on the market with another agent for 6 months and received very little interest. We re-listed the property as a Harcourts Crown and Brady & Co Auction and after a short 3 weeks we had over 100 inspections.

One buyer was so determined to stop the auction, we leveraged negotiation against looming auction day and in fear of missing out the buyer made an offer far exceeding the sellers expectations AND closing in 7 days!

Big congratulations to Listing Agent - Peter Rogers for running an exceptional auction campaign